Online casinos are great ways for gambling fans to be able to experience all the thrill of the casino environment from the comfort of their own home – or even when they’re out and about via mobile devices.

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A white label casino is the fastest way to launch your online gambling business, and you can do it today. At its core, a white label casino is a turn-key online casino software, which comes loaded with casino games, payment methods, multi-platform support, and more. A white label casino software solution can be available for a software but also for a website. BlueOcean Gaming mobile casino sites are managed and licensed like desktop casino sites and provide players with both privacy and protection.

There’s one key point to bear in mind about them though: while savvy gamblers are always looking for an edge – and can often make serious money over the course of a career – the ultimate advantage is always with the house. This isn’t to say that the chips are stacked against you as a casino user but only one party is more or less guaranteed to come out ahead over the long haul – the casino owner.

There was a time not too long ago where the idea of starting your own casino would have been preposterous. The need for millions of dollars in startup capital and complex wrangling with casino licenses and operational matters put the option out of reach of all but a tiny, wealthy few. Recent years have seen the arrival of white label casinos though – an option that makes operating your own casino a very real possibility.

In this article we’ll cover what you need to know about setting up a white label casino. We’ll look at the theory behind it, some of the major players in the industry and some key points for you to bear in mind if it’s an opportunity you’re considering pursuing.

Let’s start with the basics.

How Do White Label Casinos Work?

Before we look at white labelling in the context of casinos, let’s begin with a brief explanation of the concept itself. Wikipedia offers a conveniently pithy explanation:

“A white label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.”

If you haven’t come across this concept before, you may be amazed at how common it is in the world of business. Examples are legion across all types of industries from online dating to travel.

The idea of white label casinos is that you are essentially renting a casino from a third party who provides all of the technological and operational infrastructure behind the scenes while you concentrate on marketing, customer acquisition and branding on the front-end. You’ll receive a cut of the overall takings and probably have to supply some upfront cash in the form of a setup fee.

As the sophistication of casino software providers – and the industry at large – has grown over the last few years, it’s becoming easier and easier to set up a white label casinos of your own.

Let’s look at some of the reasons you might want to do this.

Advantages of Setting Up A White Label Casino

The advantages of setting up a white label casino as opposed to attempting to start one from scratch are simply enormous. You’ll often hear these referred to as turnkey casinos incidentally. Though there is technically a slight difference between the two terms, in practice they are usually used interchangeably. Here are the main advantages that they bring:

• Licensing and legals: Obtaining a casino license, whether for online or offline casinos, is a notoriously difficult endeavour and pretty much every aspect of running a casino has pretty major legal implications. By going for a white label solution, you are leaving all these matters in the hands of professionals who will do the heavy lifting for you.
• Payments processing: Setting up online payments using something like Paypal or Skrill is a relatively simple task but running an online casino involves substantially more on the processing side than simply accepting payments. A good white label casino solution will handle all aspects of payments including risk management and fraud detection and prevention.
• Customer support: If you’ve ever interacted with online casinos as a customer, you’ll know how crucial solid customer support is. Providing this on a professional level takes serious resources in terms of time, personnel and money. White label casino offerings will typically offer the provision of all customer support as an option within their overall package of services.
• Operations: As you can tell from the list so far, there are a lot of moving parts involved with running any kind of online casino operation. By using a white label provider, you can avoid most of the operational overhead that would usually be required.
• Quick setup: The final huge advantage that comes with a white label casino solution follows naturally on from all our previous ones: speed of setup. As you’re essentially taking over something that is already built, setup time can be as little as a couple of weeks.

Popular White Label Casino Software Providers

There is an increasingly large amount of white label casino providers coming on to the market and it can be hard to sift through all the options out there sometimes. Here is a quick list of some of the more established providers to get you started:

• Playtech: Established in 1999, Playtech are one of the biggest names in the online casino world and operate a range of white label casino services. Playtech casino games are favourites across the web.
• Realtime Gaming: Another of the gaming industry’s most established players, Realtime Gaming provider much of the software powering online casinos across the world and also offer white label services.
• Tain: In operation since 1999, Tain provide a comprehensive range of white label casino services.

Points To Bear In Mind When Setting Up Your White Label Casino

One quick point to make before you take the plunge into setting up a white label casino is that there is an even simpler option available to you if you are looking to dip a toe in the waters – affiliate casino offers.

This is where you register as an affiliate and take a cut of the action of any new players you are able to send to casinos. Exploring this option is often a sensible first step to take before you take the plunge with your own casino.

If you do decide to go down the white label route, there are a number of points to bear in mind as you go along. Getting started itself is relatively straightforward but you do need to be aware of certain things in advance to avoid disappointment:

• Setup fees: The vast majority of white label casinos will require setup fees and they are often fairly hefty. When you think of the amount of functionality you are accessing via white labelling, it’s only natural that there will be some sort of fee applied to access it.
• Revenue share arrangements: Under a standard white label setup, you will only receive a portion of the overall revenue generated. You need to be very clear about what that percentage is going to be and what the terms and conditions are before you pull the trigger.
• Scope of services/products provided: As with our previous points, clarity is the key here. The exact range of services included with your white label casino varies considerably from provider to provider and there is always room for negotiation about exactly what is and isn’t included. Research your options thoroughly before you begin.
• License/legal issues: One of the main plus points of white labelling is that you are outsourcing the potential difficulties associated with licensing and legal issues to somebody else. The natural corollary of this is that you need to be 100% certain that your provider is legitimate.

Marketing Your White Label Casino

Your primary area of responsibility as a white label casino operator is dealing with marketing. It’s going to be your job to get people in the door so your provider can take care of the rest. Make sure you’re up to speed on the following areas:

• SEO and content marketing: You’ll need high-quality organic content throughout your site to attract visitors and point the search engines in your direction. You’ll also need to be sure that your site is set up correctly in terms of technical SEO requirements.
• SEM: The quickest way of attracting visitors to your site is via paid advertising. Different ad networks have different policies when it comes to accepting gambling related content so you’ll need to do some further research here.
• Promotions: If you have the marketing budget to make it work, promotions, prizes, competitions and giveaways can all be great ways of attracting attention to your site.
• Affiliate marketing: You should investigate the option of acquiring your own affiliates as soon as possible to outsource some of the marketing work to others. Most white label providers will be able to provide you with built-in options to track affiliate sign-ups within your casino.

We hope the information above has given you some useful pointers in terms of getting started with your own white label casino. If can afford the time and money it requires to get up and running, operating a white label casino can be a great way of adding a potentially lucrative income stream to your financial portfolio.

Check Out Examples Of White Label Casinos!

White Labelling is a casino programming choice for people who want to begin their business rapidly and easily. “White Label” refers to a product or service that is made by one company but sold by another the aim of which is increasing customer loyalty and trust.

Instead of going through trial and error, wasting precious time and money, people choose the simpler option, the white label solution. It is a cost effective, comprehensive solution aimed at launching your own casino in the shortest time possible which really saves time on recruitment, staff supervision and quality assurance.

Did you know?
With GamblingTec.com, once certified, you can license and operate your own software under a white label agreement…

Casino software developers

Looking for the best casino game software developers & providers? Look no further.

GamblingTec is a solution for your casino game management software. They have been working on casino games since 2013 and they have highly experienced casino game developers, designers and testers to deliver highly secured and fast games. Their Client base is USA, UK, Africa and other European & Asian Countries.

Online gambling software/ Gambling software

One of the most important factors to consider when you are looking for an online casino to gamble at is what online gambling software the casino uses. While online casinos control things like bonuses and site design, your actual gaming experience relies heavily on the software provider that powers the casino’s website.

High-quality online gambling software provides you with:

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• An exciting visual experience
• An interface that runs well whether you are playing through an internet browser on your desktop or an app on your phone
• Games that offer enticing jackpots and prize money.

There are many different gambling software providers that license games to online casinos all over the world and every software provider has something different to offer, so it’s best to try out several and see what you like best!

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Turnkey casino/ Turnkey casino website

Turnkey casino is a very adaptable gambling programming answer to suit all your business needs. It is a self-owned multifunctional online casino that gives you unlimited customisation opportunities. A turnkey script is a product sold in a ready to use condition. It is very common in the world of digital products and comes with great advantages like the following:

• It is already bug tested and bug-free, so you won’t have any problems when using it.
• It is very flexible and comes with many features to satisfy the most common needs of the customers.
• It is optimized so it would work on any type of system that supports PHP and MySQL.
• By purchasing a turnkey casino solution, you will just have to install the script correctly and everything will work perfectly.

By registering to get a turnkey casino website and becoming an affiliate, you might save yourself a good deal of hassle and cash which would be your duty. Turnkey casino clients can concentrate with peace of mind to their marketing activities while relying on matured, solid and at the same time innovative gaming platforms.

Starting your own online casino

Starting an online gaming business is a daunting task so before you start an online gaming website here are 6 important facts to consider:

• Choose a reliable iGaming software provider.
• Know exactly what you want to include on your gambling website for your customers.
• Obtain a gambling licence for the targeted jurisdiction
• Choose a payment system provider
• Work on your website’s design
• Implement a marketing strategy including loyalty and retention programs.

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On-going efforts must be made in order to maintain high standards and keep your customers fully satisfied. At the end of the day, it’s the joint effort of your software provider and your marketing and sales departments that need to align in order to bring your business forward.

Online casino platforms

Online casinos, also known as virtual casinos or internet casinos, are online versions of traditional casinos, it enables gamblers to play though the internet. Many online casinos rent or buy their software from companies like Amaya, International Game Technology, Microgaming, Playtech, Golden Race and Realtime Gaming offering games such as Llive dealer games, lottery, mobile casinos, mobile live dealer, and mobile lottery.

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Game providers/ Online gaming software

Game software developers require a bachelor’s degree with a specialization in a program such as game engineering or game design and development. A strong knowledge of various computer programming languages is also essential for success in the field.

Some of the top gaming software companies are:

• IGT Interactive (International Game Technology)
• Cryptologic
• NetEntertainment
• Microgaming
• Playtech

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How to get a gambling license for your casino software?

Getting a gambling license for your casino software business can be expensive especially if you choose to setup and apply for a Curacao license or a Malta license. However, going through this expense is unncessary when you can work with a company such as GamblingTec.com who will issue you with a white label casino license in order for you to operate your your software (once it has been certified).